Megan Bertsch discovered her love of beauty and makeup from a young age.
“I asked for play makeup and art supply sets for every birthday while growing up,” said Bertsch.
Her love grew when she watched makeup artists on TV shows like America’s Next Top Model and What Not to Wear as a child.
“Throughout my teens, I loved watching beauty videos on YouTube, and that’s when I started practicing different makeup looks,” shared Bertsch.
After years of building experience independently and under other makeup artists, Bertsch started her brand Megan Bertsch Beauty in 2020 and is now celebrating four years in business and 10 years of experience.
“Soft glam is the best of both worlds!” -Megan Bertsch
“I created Megan Bertsch Beauty because I wanted to be my own kind of makeup artist,” revealed Bertsch. “The majority of the beauty industry focuses on perfection or fixing flaws, and I don’t believe in that. I’m a real girl who helps real girls feel beautiful.”
Bertsch says she aims to make professional makeup accessible to everyone, not just influencers and celebrities.
“I want all of my clients to feel like a queen for a day, and my studio is a place to celebrate the beauty of authenticity,” she added.
Read more about the Sioux Falls makeup artist, her new studio space, favorite makeup products, trends, and more.
The best part of my job is…
being creative for a living and building lasting relationships with amazing people. It’s the perfect mix of producing art and working with others.
Something special about my new studio is…
the vibes. I wanted a fun, feminine glam space where clients could feel comfortable and hang out.
My services are perfect for…
anyone looking to add glamor to their life. I offer everything from makeup for photos, pageants, special events, and makeup lessons.
EMBRACE YOUR EVERYDAY GLAM
After attending Megan Bertsch Beauty’s In Studio or On Location Makeup Lesson, Bertsch curates a full shopping list of personalized product recommendations.
My favorite makeup trend right now is…
natural glowing skin. I love how less coverage and more luminosity are in. Let’s enhance our natural beauty when we can!
My favorite look to create is…
soft glam—all day, every day. My clientele looks for a twist between natural and glam. It’s the best of both worlds.
My clients range from…
everyday women looking to enhance their natural features to glam queens competing in big state pageants.
The lessons I teach consist of…
helping clients build a routine to fit their lifestyle. We work on anything from everyday work routines to glam event makeup.
One of my favorite projects has been…
working with nonprofits, like The Transformation Project or Rare by Design. I love using my skills to give back to the community.
My advice to aspiring makeup artists is…
practice all of the time and take a lot of pictures. Building your portfolio takes time.
When I lived in Paris, I learned…
the world is small, and it’s amazing what you can learn when you explore and keep an open mind. As for makeup, I learned that sometimes classic is better, as the French have an effortless style. While trends are fun, I do try to create timeless looks.
My favorite place to go for inspiration is…
classes! I aim to attend at least one large city class a year and meet other makeup artists. It gives me a new perspective on the industry and allows me to introduce big-city trends back to Sioux Falls.
I love supporting women by…
being a safe space for them. I believe celebrating women and their unique beauty is important. Let’s flip the negative self-talk into positive and have fun with makeup.
Something people don’t know about me is…
that I’m an introvert. Although it showcases that I love what I do, as it encourages me to be extroverted.
Something that’s influencing me right now is…
TikTok. It offers information and lets me stay in the loop on new trends.
“I want everyone to feel like a queen for a day.” -megan bertsch
My morning routine starts with…
coffee and a clean, moisturized face.
I love to grab a bite or drink…
anywhere in downtown Sioux Falls, as I love supporting my local businesses.
When I’m not working, you can find me…
cuddling with my kitty, Dewey, brunching with friends, exercising, making dinner with my boyfriend, or watching a movie on the couch at the end of a big day.
Something I’m excited about right now is…
my new studio I launched this year. I still pinch myself because I can’t believe it’s my own space.
