Pinnacle Productions and its brands do it all, from wedding DJs, photo booths, musical bingo, trivia, corporate events, and nightlife promotions.

Now, Pinnacle Productions has elevated their concert and festival productions as well as their corporate event production through the growing EDM fanbase in the Midwest.

“We turned a lot more focus onto the audio and visual production, we do a lot of concerts, a lot of nightlife, a lot of event promotions and tours,” said Jeff Meuzelaar, partner and vice president of Pinnacle Productions. “We’re one of the few providers in the state of South Dakota and North Dakota where we can do a lot of cool stuff with video production.”

Meuzelaar said he got his experience with promotions through nightlife for the former nightclub The Vault in Sioux Falls as well as promotions for Icon Event Hall + Lounge. After his promotion experience, he merged with Pinnacle in 2014.

“After our merger… then we decided to experiment with electronic music shows. Our first show was about three years ago with an artist called Manic Focus, which sold out. So from there with all of our nightclub promotions background, we started promoting electronic music,” he said. “[With] all of our electronic promotions, we made those relationships where managers would start hitting us up directly to tour manage and also production for the entire tours.”

Meuzelaar says although Pinnacle is in their “infancy” with producing festivals, and festivals aren’t their focus for this year, they’ve found success in the past with hosting festivals in Omaha and 515 Alive in Des Moines, Iowa.

“Our main festival is 515 [Alive] music festival. Last year we just managed all of their afterparties and did all of the production for their afterparties, and then we also did some special effects on the main stage,” he said.

The skills that come with producing EDM concerts and DJing weddings can be applied to producing corporate events, too, Meuzelaar says.

“What’s unique [about Pinnacle] is we have really in-demand talent. We have a lighting designer that’s constantly traveling the country designing light shows for a lot of our clients. Our audio engineer also tours. He has a plethora of experience. I think the biggest thing that sets us apart within the region is our capabilities with LED panel production, building custom set designs using video, and creating custom content with video panels.”

—Jeff Meuzelaar
Partner, Pinnacle Productions, Inc.
Currently Tour & Production Manger for San Holo, Boogie T & SQUNTO

“Outside of the concert production, we are able to take all the skills and knowledge from these tours and so forth and apply it to our corporate clients,” he said. “Just in April here, we produced an event… for the University of South Dakota. So we did custom set designs, over 200 video panels with all custom content. That was for President [Jim] Abbott’s retirement, so that was a really cool event.”

Meuzelaar says Pinnacle has carved a niche in the Midwest market in order to produce more “sleek” designs for corporate clients.

“Traditionally, audio/visual for a corporate gala or a conference is just kind of boring and stale. What we can do is really utilize our skill set and our knowledge of visual production that we use for a lot of our nightlife clients and tour clients and meld certain elements to make a corporate design a lot more exciting, whether that be sparklers going off at an awards presentation or custom visual content on LED panels, or just having enhanced lighting put in an event,” he said.

Meuzelaar says considering many of Pinnacle’s staff have a background as DJs, they all have an acute sense of detail when it comes to event planning and coverage.

“[With] our background as DJs… we’re used to communicating with clients in a different way than a lot of audio and visual companies have been in the past,” he said. “Then we also offer for our corporate clients video coverage, whether that be live event cameras, or capturing and producing videos. Our media team can also do all the custom content, and we also do photo coverage for the event as well.”

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Check out Pinnacle’s variety of brands.

Pinnacle Productions
the parent company. DJs, and Event Production.

Films, promotions, and events.

Nightlife and promotions company.

Corporate AV brand.

Photo booth brand.

Know It All Trivia
Trivia brand.

Sioux Area “Singo”
Interactive “music bingo” brand.

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