There’s a rebranded marketing and advertising agency in Rapid City that’s “ready to rock” the marketing game.
A&B Business Solutions acquired Robert Sharp & Associates (an agency with over 30 years of experience) after A&B owner Dennis Aanenson wanted the ability to provide his customers with marketing services.
“Dennis has always lived by the belief that if A&B can’t solve your problem, he will find someone who can,” said vice president of marketing of A&B Business Solutions Angela Avila. “He told me about his vision and it made complete sense to me. So I jumped on board, and at the turn of 2024, we proudly expanded into the marketing and advertising sector.”
The acquisition followed, and the past year-and-a-half has been filled with transitions like a change in leadership, investments in tools and resources to better service their clients, and a rebrand to represent the agency’s “new vision and commitment to cutting-edge creative and advertising services.”
The rebrand was unveiled this year as Ro•Sham•Bo Creative.
“Ro•Sham•Bo Creative is more than just a workplace; it is a vibrant community where I am committed to seeing our team thrive, innovate, and make a meaningful impact.”– Angela Avila
Avila became the chief operation officer of the agency and has been collaborating with the team for six months on the rebrand.
“It really was invigorating and gave us all a goal to work on together. I made it clear to the team that no ideas were off limits, and the creative energy and enthusiasm followed,” described Avila. “The collaboration has been amazing.”
After presenting the original concepts to a focus group, Avila recalls how they had to go back to the drawing board.
“It fell flat. Truthfully it was the best thing we could have done,” she said.
Following the focus group, Avila started brainstorming and began thinking of the term Ro•Sham•Bo and how it was a version of Rock Paper Scissors when she was growing up.
“I started researching and it occurred to me that the game of Rock Paper Scissors, while seemingly simple, is really about strategy, observation, and staying one step ahead of the competition,” said Avila. “It really was a great metaphor for what we do with marketing. I brought it to the team I had been working on the rebrand with and they were all in.”
RO.SHAM.BO CREATIVE
A full-service agency offering:
- Brand Strategy
- Content Creation
- Design and Digital and Programmatic Advertising
- Ecommerce Solutions
- Event Marketing
- Media Placement
- Public Relations
- SEO
- Social Media Management
- Website Design and Development
“Our designer, Reba Sabo, came back with a brand and logo design shortly after our brainstorming, and as soon as I saw that, I knew we had it.”-Angela Avila
The Ro•Sham•Bo Creative team currently has over 140 years of combined experience in the industry and consists of designers, web developers, digital experts, and sales and creative strategists.
“The best part is we all leverage each other’s skillsets to get the best result,” said Avila. “Everyone is encouraged to share creative and strategic ideas, and we choose what is best for our client based on their goals.”
Services include brand strategy, design, digital and programmatic advertising, SEO, media placement, social media management, event marketing, and more (see page 16).
A recent campaign the Ro•Sham•Bo team collaborated on was the 2025 Black Hills Stock Show marketing.
“The creative was on point, and our client had three sold out shows during the event,” said Avila.
Other clients vary across many industries, but Ro•Sham•Bo Creative primarily focuses on education, healthcare, tourism and hospitality, events, retail, construction, and B2B industries.
“We are having a lot of fun embracing our brand voice and edge.”-Angela Avila
Along with the rebrand, the agency changed locations after the acquisition, moving from Canyon Lake Drive to a temporary, “funky” space on Kansas City Street next to sister companies Cask and Cork Distributing and A&B Business Solutions. The workspace’s centerpiece is a large neon sign of their logo, where you can often find front desk greeter, Liko, the Welsh Corgi.
“We have plans to add some more touches over the coming months, but we are really settling in,” said Avila. “Longterm, we are looking to create a space that houses our family of businesses all under one roof.”
If 2025 is a reflection of the longterm, Avila says the future looks bright.
“As a team we established several goals to focus on in 2025, and we are well on our way,” she said. “Everything from our rebrand, to our client journey and experience, to our community involvement all the way to our financial KPIs. It’s already been a great year for us, and we are excited for the future and for our clients’ futures, as well.”
For more information, visit ROSHAMBOCREATIVECO.COM+
