For 20 years, Visions Eye Care has provided the Sioux Falls community with everything from comprehensive vision exams, dry eye treatment, and vision therapy to contact lenses, and finding the perfect pair of glasses.
The staff at Visions Eye Care understands that glasses are an extension of someone’s personality.
For many, eyeglasses are more than just a medical necessityโtheyโre an individual statement. With this understanding, the clinic hosts an in-house shop, the Optical Boutique, boasting hundreds of frames and sunglasses for men, women, and children.
โThe Optical Boutique has grown from providing our patients with the best quality, unique eyewear, to now carrying exclusive frame lines that canโt be found anywhere else,โ shared business manager Alison Pulford.

The boutiqueโs frame brands range from well-known names like Ray-Ban and Prada, to more exclusive optical brands like Anne & Valentin and Blackfin.
Their collection features a wide variety to all customers, shares Pulfordโfrom sleek and modern, to playful and colorful.
โWe have a style for everyone,โ she added.
The shop specifically caters to all ages, ensuring customers can find the perfect frame, no matter their age or preference.
โWe focus on carrying only high-quality frames and using the newest technology in our lenses.โ
-Alison Pulford
Finding the perfect pair of glasses can be overwhelming, but Visions Eye Careโs friendly staff says theyโre always there to help. The team guides customers through the selection process, taking facial features, personal style, and prescription needs into consideration.
โWe strive to see and understand the person behind the prescription,โ expressed Pulford. โOur staff goes above and beyond to meet the needs of our patients.โ
Visions Eye Care doesnโt compromise on function for fashion, as they offer the latest lens technology to ensure customers not only look great, but see clearly too.
โThereโs a difference in where you purchase your glasses,โ said Pulford. โThe convenience of purchasing online or at a discount chain can be tempting, but prescription accuracy, durability of the lenses, and fit can present potential issues.โ

The team of experienced opticians will assess individual requirements and recommend the most suitable frame material or lenses.
โIf you donโt love the fit, feel, or vision out of your new glasses, weโll work with you to make any necessary adjustments until you do,โ shared Pulford.
A unique aspect of the Optical Boutique is that anyone can shop their selection of glasses.
Other Stylish Brands
Danshari
David Spencer
Etnia
Lafont
Maui Jim
Mexx
Nano Vista
OGI Eyewear
OWP
Oakley
Orgreen
Seraphin


โWe stand behind all of our glasses.โ
-Alison Pulford
โYou donโt have to be a patient of ours to shop for glasses,โ said Pulford. โWe welcome anyone to stop in.โ
All thatโs required is a current prescription from your designated provider.
No appointment is needed to visit and shop, but the boutique does offer personal styling appointments with an optician. If customers arenโt able to stop into the Optical Boutique, theyโre able to browse on Visions Eye Careโs online shopping platform.
โThey can pre-shop our frames, choose their favorites, and weโll have them ready for them to try one when theyโre able to stop in,โ said Pulford.
For more information, visit SDVISIONS.COM+














