APRIL FEATURED BREWER:
LOOK’S BEER COMPANY
Look’s Marketplace has been around since 1883, but it’s changed a lot since then.
What was once just a meat counter has expanded into so much more. And one of the newest additions is Look’s Beer Company at the back of the market.
“We started brewing in October of 2019, and we poured our first beers November 5 of 2019,” said head brewer Chad McKinney.
But the lengthy history doesn’t dictate the easy-going nature of the brewery.
“We don’t take it too seriously,” said McKinney. “We try to put out the best product that we can, but the artwork is supposed to be fun and that’s a good snapshot of what our attitude is.”
The artwork, designed by creative director Les Cotton, found on cans from the brewery echo a new tagline that McKinney says they are playing with: “Weird. Fun. Beer.”
McKinney says his favorite beers to brew are quick, easy-to-drink ales and “hoppy beers.”
And word about Look’s Beer Company has gotten around.
In June 2020, Guy Fieri visited Look’s Marketplace in south Sioux Falls to film Savory Meat and a Little Sweet, an episode of Diners, Drive-ins and Dives. The episode aired on January 29.
Ever since that episode aired, McKinney says that he has struggled to keep up with the new-found attention behind the bar.
While the taproom has enough room for 19 beers on tap, there has been closer to 10 as McKinney and his workers scramble to keep up with the demand.
“It’s family friendly, nice and loud, and just a fun place to hang out,” said McKinney.
As the weather improves, McKinney says he hopes to host events on the patio located just outside the taproom.
Hidden Message | Blonde Ale
For Easter, Look’s is introducing Hidden Message with hibiscus, juniper berry, and coriander. “It’s just an herbaceous, easy-drinking beer,” said head brewer Chad McKinney.
See what’s happening and what’s new on the menu, in the brewing lineup, or on the calendar.
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