Nestled amidst legendary saloons and casinos of Deadwood lies Outlaw Square—a vibrant focal point that breathes new life into the town’s rich Wild West history.
“The idea of Outlaw Square came about in 2013 after a visit from Roger Brooks—a tourism and downtown rebranding expert—who mentioned Deadwood needed a gathering place for visitors and locals,” shared director Bobby Rock.
In July 2014, a “branding camp” formed the Revitalization Committee. Then in January 2017, the committee and Deadwood Historic Preservation fostered a partnership to move the venue’s plans forward.
“Deadwood Historic Preservation was one of the main contributors along with matching funds from the State of South Dakota,” said Rock. “Bill Pearson, Ken Geiger, Louie Lalonde, Ron Russo, Kevin Kuchenbecker, and others were some of the champions for this to be built.”
Shortly after, construction began in January 2019 and opened to the public in December of the same year.
“There is so much history surrounding Outlaw Square.”
-Bobby Rock
Built on the very spot where Deadwood’s historic City Hall and Theatre once stood, Outlaw Square acknowledges its roots.
“We’re located along Main Street, neighboring many historic buildings,” said Rock.
The site is also less than 100 feet from the confluence of Whitewood Creek, City Creek, and Deadwood Creek, where gold was first discovered in Deadwood Gulch.
Today, Outlaw Square stands as a testament to the city’s rich past while offering a vibrant year-round venue for present-day activities.
The square—designed with versatility in mind—features an outdoor stage, a glice-skating rink with ice skating and ice bumper cars, and ample space for events.
“There’s always something taking place,” said Rock.
The outdoor venue hosts an array of experiences geared towards diverse interests and age groups.
Throughout the summer season, the square transforms into a lively venue, hosting free events nearly every day.
“We offer daily programming Monday through Thursday. On the weekends, we either host individual events, or we’re tied in with a city-exclusive event,” shared Rock.
Outlaw Square bustles with live music performances, outdoor movie nights, cultural fairs, and family-centered activities.
On Mondays, locals and visitors can view a feature film under the stars at Monday Movie Night.
Rock advises to gather friends and family and pack up blankets, lawn chairs, and some snacks to make the most out of the evening.
SUMMER CONCERT SERIES LINEUP
July 3
Zeona Road
July 10
The Rathco
July 17
John Robers Y Pan Blanco
July 24
Dakota Country
July 31
Arcana Kings
August 14
Ivory
August 21
Surfin’ Safari
August 28
THE SYNTHETICS
Indulge in history on Tuesdays with the weekly Deadwood History Family Fun Tuesday. The Deadwood Alive troupe authentically reenacts historic gunfights, offering a glimpse into the town’s wild past. Western-styled programs follow the shootouts.
“In the middle of the week, we offer our Summer Concert Series,” said Rock.
Local, regional, or national acts are invited to showcase their talents on the stage, offering a great night of music to audience members. Artists who have played the square include Neal McCoy, Big Head Todd, Chayce Beckham, and more.
Rock expressed his excitement for one musical event taking place over Labor Day weekend—Smash Mouth.
Thursday is a day for everyone, according to Rock.
“We put out games like cornhole, giant Jenga, Connect Four, and it’s just a day to relax in the square,” he added. “It’s always fun to see the families that have been touring the sites in Deadwood find the square, as the kids automatically begin to run around and Mom and Dad have time to have a break.”
“We’ve hosted Rodeo Queen meet and greets, Native American dancers, Northern Hills Band performances, weddings, and private events.”
-BOBBY ROCK
Outlaw Square partners with other businesses and organizations throughout the city to be a part of their annual events.
“We’ve held ticketed events with the help of OEG Promotions and have had notable artists perform here like Hank Williams Jr., Shinedown, Jamey Johnson, Dwight Yoakam, and Gary Allen, to name a few,” stated Rock.
Other events they’re a part of include Kool Deadwood Nights, Days of ‘76 Rodeo, Sturgis Motorcycle Rally, Fair in the Square, and the Annual Deadwood Jam.
The impact of Outlaw Square on the city has been profound.
“It has had an incredibly positive impact on the community as a whole,” Rock expressed.
Local businesses have benefited from the increased foot traffic, and the square has played a pivotal role in promoting tourism.
“None of the daily programming, events, or concerts would have been possible without the help and support of so many Deadwood businesses,” said Rock.
Local businesses have benefited from the increased foot traffic, and the square has played a pivotal role in promoting tourism.
“None of the daily programming, events, or concerts would have been possible without the help and support of so many Deadwood businesses,” said Rock.
As Deadwood continues to evolve, Outlaw Square stands as a symbol of the town’s enduring spirit.
Rock’s plans for the future of the square consist of continuing the free scheduled programming the venue hosts throughout the year.
“All of our events are free to attend,” shared Rock.
Even though there are some ticketed events during the summer, they are unique and provide the visitor or local the choice to attend or not, says Rock.
“Whether the events are free or ticketed, the goal is the same,” explained Rock. “We want to bring people to Deadwood, and for them to have a great experience.”
