By Jordan Smith
Carrie Kuhl and Renee Halgerson opened Hitch Design in Brookings this February. They met while studying graphic design at South Dakota State University and later worked together at AIGA in Sioux Falls. The pair is now using their shared passion for design and dream of opening a business to fulfill a niche they thought the city of Brookings was lacking.
How did the idea for Hitch Design become a reality?
RH: We realized there was not enough room in Brookings to be competitors.
CK: When we realized our business goals were similar, we sat down and figured out a business plan. We were able to find a great location on Main Street to open up shop. At the time, I already lived in Brookings and had started selling my designs. Renee moved here in December 2013 and we opened for business February 6, 2014.
Why Brookings?
RH: I had a tie to Brookings from my college days. The town has a great atmosphere. We realized that this service was one that was not offered in Brookings, and knew this was where we wanted to open our shop.
CK: Our ribbon cutting ceremony was packed, the support from the town was amazing.
The studio is in a perfect location. We love being downtown.
To read the full Q & A, pick up the November issue of 605 Magazine or click here.
