Fernson Brewing Company and the Great Plains Zoo & Delbridge Museum of Natural History unveiled a new version of a special beer for a great cause on the evening of Monday, May 21. Zoo Brew, a new summer ale developed by Fernson, will be sold for a limited time in local Hy-Vee stores.
Two dollars from each Zoo Brew case sold will benefit the Zoo’s new lion exhibit.
“We’re grateful to Fernson Brewing Company and Hy-Vee for their continued partnership on this exciting Zoo Brew project,” said Elizabeth A. Whealy, president and CEO of the Great Plains Zoo.
“The community response when Zoo Brew was initially introduced last year was tremendous, and we’re excited to continue this collaboration to benefit our new lion exhibit.”
“It was amazing to see the support from the community for Zoo Brew when it hit store shelves last year,” said Riccardo Tarabelsi, vice president of sales and marketing for Fernson. “We’re excited for the public to try the new Zoo Brew recipe, which will only be offered for a limited time.”
Zoo Brew is locally brewed in Sioux Falls, and is a different version of the beer by the same name first launched in 2017 to benefit the Zoo’s Brown Bear exhibit. A six-pack of Zoo Brew retails for $8.99, and is available at the two Fernson locations and seven Hy-Vee stores throughout Sioux Falls, along with Hy-Vee locations in Brookings, Yankton, and Vermillion.
Up to 10 Lions, including cubs, and additional exhibits for other leopards and meerkats. The project also includes renovations to the Maasai Market Café to expand seating and enhance exhibit viewing opportunities for the zoo’s more than 300,000 visitors.